Virgin Media spends on major US dramas in battle with Sky

LONDON - Virgin Media's Living TV has signed up two major US drama series, Jerry Bruckheimer's legal drama 'Justice' and casino thriller 'Viva Laughlin', guest-starring Hugh Jackman, as the broadcaster steps up its battle with BSkyB to hold onto viewers.

'Justice', a Los Angeles-based legal drama featuring Victor Garber, Eamonn Walker and Kerr Smith, will screen once a week from next month, with each episode promising a dramatic twist as a team of lawyers unravel complex murder cases.

It has been described as an "unflinching, behind-the-scenes look at the way high-profile cases are tried in the media age", and is produced by Bruckheimer, who is also behind the 'CSI' franchise.

Living TV has also signed up the Hugh Jackman- and Melanie Griffith-fronted casino drama series 'Viva Laughlin', a US adaptation of the BBC Three drama 'Viva Blackpool'. The show tells the story of a small-time businessman attempting to open a casino in Nevada, and is produced by 'X-Men' star Jackman, who has a recurring guest role.

Living TV, which has described 'Viva Laughlin' as part musical and part thriller, launches in the US in October and is expected to arrive in the UK early next year.

Virgin Media hopes the additional programming will stem the troubling drop off in subscription rates. The two new series will run alongside Living TV's current offering, which includes 'CSI', 'America's Next Top Model', 'The L-Word' and 'Grey's Anatomy'.

Earlier this month, Virgin Media said net customers in the second quarter fell 70,300 on the previous quarter, as the cable firm's row with rival BSkyB takes its toll following the loss of Sky's basic package of channels, including Sky One.

The new programming on Living TV is supported by the launch of Virgin Media's new channel Virgin 1, which has bought a raft of top US shows including 'The Sarah Connor Chronicles', a TV spin-off from the 'Terminator' movies, and rights to the entire 'Star Trek' franchise from 'The Next Generation' to 'Enterprise'.

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