Both media companies are battling to win over subscribers from their rivals with press and direct mail campaigns.
Sky promotes its services with the tagline: ‘11 reasons to say hello to Sky (goodbye to Virgin Media)'.
It claims consumers can make cost savings of up to £200 a year on monthly subscriptions by switching contracts from its rival. It then lists free Sky Broadband, cheap calls, TV packages and HD as reasons to switch.
Virgin Media has launched a campaign stating: ‘Reasons to be with Virgin Media? Take your pick.'
Virgin claims Sky's HD channels and call-out charges cost more than Virgin Media's services.
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