Habdank will be responsible for the commercial management of Virgin Media's on-demand TV service from January.
He joins from Chellomedia where he was general manager of Chello on demand. He was a founding member of the management team that helped set up transactional TV services across Europe.
During his nine years at Chellomedia, Habdank also held several non-executive roles with CTAM Europe, Anytime PTE and an advisory role with African Trumpet Telecommunications Nigeria.
Prior to Chellomedia, Aleks held roles at ntl and Zone Vision Group.
Virgin Media is the only TV platform to carry BBC iPlayer. It is the second largest provider of pay TV.
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