Created by Spike, the digital ads promote the new handsets and special deals on the Virgin Mobile network that are available to existing Virgin Media customers.
Each execution demonstrates the different features that the new smartphones provide, to help users connect to the internet, visit social networking sites and access entertainment content when on the move.
The campaign will run for six weeks, and will feature in targeted display advertising and in paid-for search and affiliates.
A large-scale banner ad will also be seeded on eBay during the campaign.
Sonia Sudhakar, head of online marketing at Virgin Media, said: "Our new online campaign brings to life all the benefits of our choice of smartphones, whether it's making your date, sharing your pictures or syncing your emails."