Now that alternative youth culture is mainstream and kids have become more complex and indefinable, how can a marketer reach them in terms of understanding and selling in fresh ways, without inviting rejection?
At Youth Perspective 7, Marketing continued it’s successful sell out series of conferences, providing key insights into the ever-changing market of 18-26 year olds. Up-to-the minute research, practical advice youth opinion and case studies are presented in an informative and interesting way.
With mobile ownership reaching saturation the focus is now on the services provided instead of the handset itself. The youth market are early adopters of new technologies such as WAP and SMS, but what's next?
This presentation looks at new, emerging mobile technologies with particular emphasis on the challenges of promoting these services to the youth market.
Contents include:
The mobile generation; What's popular now?; Text messaging; MMS vs SMS
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