The platform will offer Virgin customers the chance to download apps to their TV set for what Virgin Media claims is the first time. The service will offer the BBC iPlayer, YouTube and social networks Twitter and Facebook from launch.
The platform’s recommendations engine predicts what type of shows a particular customer will want to watch and its search allows users to finds films, music and TV shows as well as providing additional information on the cast and crew.
As the TiVo service uses dedicated channels of bandwidth, TV viewing will not affect consumers’ broadband connection, allowing households to watch and surf the internet simultaneously.
A spokesman for Virgin Media said the strength of digital network will mean customers will not have to wait for programmes to download and will allow customers to watch the content they want at the touch of a button.
The platform will offer a range of new advertising services including selected advertising within the navigation bar alongside programme recommendations and editorial promotions.
A spokesman for Virgin Media said the new TiVo service expands the dynamic on-demand advertising possibilities for advertisers and advertisers and that advertisers can also offer apps through the apps store to support their brands.
Advertising on Virgin Media’s on demand service and VirginMedia.com is currently sold by the Virgin Media-owned Ids which will close at the end of the year. to sell its digital properties, but is yet to confirm details.
Cindy Rose, executive director of digital entertainment at Virgin Media, said: "This is a landmark moment in the UK’s digital revolution and vividly illustrates how Virgin Media is the only company who can provide the ultimate digital lifestyle.
"For the first time, viewers will have a truly personalised viewing experience so they can get the most out of the wonderful worlds of the internet and TV all in one place."
Virgin Media TV powered by TiVo be offered for an upfront charge £199, plus £26.50 per month for the XL TiVo package which features over 160 channels, an on demand library and access to standard HD channels
TiVo is a well known brand in the USA since 1991 since it created a the world's first digital video recorder (DVR).
The platform’s recommendations engine predicts what type of shows a particular customer will want to watch and its search allows users to finds films, music and TV shows as well as providing additional information on the cast and crew.
As the TiVo service uses dedicated channels of bandwidth, TV viewing will not affect consumers’ broadband connection, allowing households to watch and surf the internet simultaneously.
A spokesman for Virgin Media said the strength of digital network will mean customers will not have to wait for programmes to download and will allow customers to watch the content they want at the touch of a button.
The platform will offer a range of new advertising services including selected advertising within the navigation bar alongside programme recommendations and editorial promotions.
A spokesman for Virgin Media said the new TiVo service expands the dynamic on-demand advertising possibilities for advertisers and advertisers and that advertisers can also offer apps through the apps store to support their brands.
Advertising on Virgin Media’s on demand service and VirginMedia.com is currently sold by the Virgin Media-owned Ids which will close at the end of the year. to sell its digital properties, but is yet to confirm details.
Cindy Rose, executive director of digital entertainment at Virgin Media, said: "This is a landmark moment in the UK’s digital revolution and vividly illustrates how Virgin Media is the only company who can provide the ultimate digital lifestyle.
"For the first time, viewers will have a truly personalised viewing experience so they can get the most out of the wonderful worlds of the internet and TV all in one place."
Virgin Media TV powered by TiVo be offered for an upfront charge £199, plus £26.50 per month for the XL TiVo package which features over 160 channels, an on demand library and access to standard HD channels
TiVo is a well known brand in the USA since 1991 since it created a the world's first digital video recorder (DVR).
.jpg)
.jpg)