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Virgin Holidays is launching a campaign that urges customers to unleash their mojo. The TV spot was created by M&C Saatchi Group and will first air on 4 May during Britain’s Got Talent on ITV. In the 40-second ad, a family escapes the daily grind by going on holiday. It closes with the line: "You see, on a Virgin Holiday to Florida, you’re the stars. Virgin Holidays: unleash your mojo." The ad was written by Dan McCormack, art directed by Luke Boggins and directed by Joseph Kahn through HSI. It is part of a £2.5 million campaign that also includes outdoor, online, social media and below-the-line activity.