Set to tour London, Manchester and Birmingham, the brand will encourage guests to get dressed up as they would when holidaying in the Caribbean or at Walt Disney World Orlando. Visitors will then be able to take a selfie and share it via social media to be in with the chance of receiving a money-off voucher when they leave the dressing table.
The activation has been designed in partnership with experiential agency RPM to support the company’s new in-store experience. Virgin Holidays will launch experiential booths that utilise branded Google Cardboard headsets to give customers the chance to explore the Riviera Maya in Mexico through virtual reality technology.
In 2015, footage of Walt Disney World Orlando and Miami will also be able to view. The experience will initially be available in 50 retail stores.
Lee Haslett, director of sales trading at Virgin Holidays, said: "We are thrilled that we will be able to inspire our customers to choose their next holiday by going beyond brochure pages and giving them an immersive experience like no one else on the high street, making holiday planning easier than ever."
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