The top seven brand activation videos of 2014 are:
1. M&S #FollowTheFairies campaign
Marks & Spencer revealed itself as the brand behind 'The Two Fairies' mysterious stunts in November, which had been surprising members of the public with random acts of kindness.
2. Kelis launches Kopparberg Urban Forest in Dalston
American singer-songwriter Kelis performed in front of 400 guests who attended the launch of Kopparberg UK's urban forest in Dalston's Bootstrap Company in July.
3. Virgin Trains Traindeer in Manchester
Virgin Trains unveiled a new festive train design at the end of November at a surprise reveal at Manchester Piccadilly station.
4. Pepsi Max Monster Mirror stunt
Cinemagoers at the Odeon Bayswater in London were given a shock in the venue's toilets as their appearances in mirrors were morphed to look like a Halloween clown.
4. Rakuten Superbag tour
Japanese online retailer Rakuten enlisted agency Hometown London to create a series of family-friendly events celebrating its UK launch, in November on London's Southbank. Following the London activation, the events travelled to Cardiff, Glasgow and Manchester.
6. Sony Xperia Big Splash experience for Z3 range
Smartphone brand Sony Xperia enlisted experiential to promote its new Z3 range to shoppers through its Big Splash activation.
7. PlayStation 20th anniversary retro pop-up shop
Sony brand PlayStation opened a hidden pop-up shop in London today in December to celebrate its 20th anniversary.