Held yesterday and today (6 January), the brand experience will take place in a purpose-built ‘hypno-pod’ based in House of Fraser. McKenna will put participants under hypnosis to give them the feeling of coming back from a dream two-week holiday.
The brand, which worked with agencies Hope & Glory and Helix to devise the experience, has launched Holiday Hypnosis as part of its new #FlauntIt campaign in time to counteract the January blues.
Mark Anderson, managing director at Virgin Holidays, said: "This experience could not come at a better time for the great British public. We know that the average British worker typically holds out until lunchtime on the first day back at work before they start dreaming of sunnier climes.
"Nothing beats the feeling of an amazing holiday, and we think they have the right to flaunt it even in the dark depths of January before they get the real thing later in the year."
McKenna added: "This is a truly pioneering experience and I’m so excited to be working with Virgin Holidays to help lift the nation’s post-Christmas blues. The aim is to bring people round from the hypnosis so they feel as refreshed and revitalised as they do after a two week break.
"We’ll simulate the feeling you get when the brain releases endorphins, the natural feel-good hormones often associated with a holiday. It’s really a very exciting proposition."
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