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The Cancun changing room has also been designed as another beach experience, and features a local Mexican food vendor supplying information on the region and offering customers a chilli and lime chocolate bar. Sounds of a Mariachi band and the smell of lime tequila will also form part of the experience.

The third area centred around Florida will give consumers the chance to walk onto a version of the Main Street at Walt Disney World, and a candy street vendor will greet them to the Magical Kingdom. 

Disney music will be playing in the background, the smell of popcorn will fill the air, and customers will also be handed Micky and Minnie Mouse ears to try on. 

Dom Robertson, managing director at RPM, said: "We’re excited to be working with Virgin Holidays following the account win last year. This campaign brings to life Virgin Holiday destinations and offers a memorable, individual and immersive experience for those who take part, creating cut through for the brand at a key time of year."

Lee Haslett, director of sales trading at Virgin Holidays, added: "We’re always looking for new and innovative ways to engage with our customers, and these changing rooms with a difference certainly do that. 

"Our January sale is our most important trading period of the year, and these booths have provided us with another competitive advantage – as well as brought a smile to Britain’s high street shoppers."

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .