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In a letter to BVEP chairman Michael Hirst OBE, Cable said business visits and events not only generate wealth and employment, but "play an important role in showcasing the strength of the UK’s overall economic offer to the global business community that is key to our pipeline of inward investment and to promoting our sectoral offering".

Cable also said that he has asked his officials to work with UKTI, the Department of Culture Media and Sport and VisitBritain to develop programmes to support the sector.

Commenting on the support, Hirst said: "As a result of a concerted campaign by the BVEP and its members over the past six months, we are now seeing a growing level of government support for our industry and a much clearer understanding of what more the sector can deliver to help achieve their long term economic and social objectives."

The BVEP is hosting an events industry reception at the House of Commons on 20 October, during National Meetings & Events Week, for around 150 senior Ministers, MP’s, Government Officials and industry leaders.

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