The service provides a measurable way for companies to track their advertising trends using a cost-per-engagement approach. Ads are served free of charge and advertisers pay only when a customer engages the ad.
An engagement takes place when a customer rolls over an AdFrames unit and a full-page rich-media overlay expands on the page. A three-second delay between rollover and the expansion of the overlay deters accidental interaction.
Traditionally, advertisers pay on a cost-per-thousand basis, spending a set amount per thousand views. Through AdFrames advertisers are charged per click, rather than per view of the webpage.
Since launching the service in the US earlier this year, more than 50 global brands including Samsung, Coca-Cola, Nokia, GM, Mazda, Microsoft and Nike, have used the AdFrames service.
Microsoft was the first company to use the service in the US and in March 2008 VideoEgg announced O2 as its first UK client.
K-Yun J Steele, digital media director, Zenithmedia, said: "AdFrames is a fresh new offering in the online marketplace. We love the way it allows us to bring our website to the consumer without having to worry about spending money to drive people to the site via traditional banner advertising.
"VideoEgg's unique cost-per-engagement pricing gives us the accountability we do not find with other publishers."
_1.jpg)
.jpg)