Vevo YouTube launch backed by Middle East millions

LONDON - Vevo, the joint venture between YouTube, Universal Music and Sony Music Entertainment, has received new funding from the Abu Dhabi Media Company.

Vevo: joint-venture has received financial backing
Vevo: joint-venture has received financial backing

Vevo is due to launch on YouTube and as a standalone site by the end of the year. It has been developed as a way for Universal Music and Sony to make money from the many videos from their artists that are watched on the video sharing website.

Abu Dhabi Media Company owns television and radio stations including National Geographic Abu Dhabi and publishes a number of newspapers and magazines. The size of its investment in Vevo has not been made public but reports suggest it is in the region of $300m (£183m).

Vevo president and chief executive Rio Caraeff said: "It’s a credit to the music community, and to the global opportunity that Vevo represents, that we have been able to attract such a solid investment partner with the vision and track record of Abu Dhabi Media Company."

YouTube was once seen as the enemy of the music industry because it offered so much free content but music companies have been developing relationships to turn its popularity into profits and artist royalties.

Last month it ended a dispute with Warner Music that had seen the record label pull all its content from the site. Warner is reportedly in talks to join the Vevo consortium.

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