The data analytics and interactive media company will be managing the formerly in-house database into a single-view data processing service.
It is hoped that the new partnership with Vertis will increase accuracy and response rates, and help drive targeted direct mail campaigns.
Vertis Direct Marketing Services will be carrying out all production for the direct mail retention campaigns, which are scheduled to run throughout 2006.
Ruaraidh Thomas, general managing director of Vertis Marketing Technology, said: "It is obviously really satisfying to win a contract, but to win one that enables us to combine VMT's data analytics and management with VDMS's exceptional direct mail production capabilities is great."
Vertis Marketing Technology is part of Vertis Europe and operates from four UK sites and one in France.
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