3Sixty will develop up to six versions of a promotional multi-lingual site and conduct site optimisation and social media activity across , Orkut and Xaonei in China.
Mobile and low bandwidth versions of the sites will also be created for countries where broadband is not prevalent.
This digital brief marks the start of a much wider global marketing effort from INTO to promote university education benefits.
In excess of £4m is being spent on digital and print ads in countries such as Brazil, Russia, India, Japan, China, Africa and Malaysia, as well as on exhibitions and events.
Chris Thurling, managing director of 3sixty, said: "Our work for INTO will focus on the importance of foreign local knowledge and usability testing to ensure the sites are as relevant to the target audiences as possible.
"Search will play a key role in this and we will allow for video integration to entertain the audience further. It's a great win for us."
is a global organisation that works with universities worldwide to help them improve their internationalisation strategies.
Tony Lee, assistant director of digital marketing at INTO University Partnerships, said: "Our project emphasis needs to be on demonstrating the benefits of a quality student experience of studying abroad for 17- to 21-year-olds.
"We therefore needed an agency that demonstrated a sound knowledge of this audience and that could design a web presence to reflect the social media generation."