Potnoodle.mobi will give customers access to fresh branded entertainment content, as well as existing online content, such as the brand's 'Tipping Pot' film, which is seeded on YouTube. Visitors will also be able to download ringtones, enter competitions and share content.
The site, which will target 16- to 24-year-olds and was created by digital agency AKQA, will also feature the latest Pot Noodle TV ads.
Potnoodle.mobi goes live this week and will be backed by a tie with The Sun, and videos sent via Bluetooth at Cineworld and Vue cinemas.
The site will also be promoted through Eyevibe, the user-generated content site from O2 and 3.
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