The deal will see The Ultimate become the first events company to operate a full summer season at the venue.
Historic Royal Palaces were impressed with The Ultimate’s proposed 600-seater structure, designed to blend in with the surroundings of the landmark attraction.
"We felt that Ultimate’s marquee design cleverly met a challenging design brief and will create an appropriate and attractive setting for summer entertaining in the Tower of London Moat," said Tower of London head of visitor & commercial services.
Tenders have just been submitted for the ongoing six-year summer and winter contract commencing in November 2011, which excludes summer 2012.
The appointed events partner for this longer-term deal is due to be announced by the end of October.
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