The uniquely designed structure from the agency impressed the event chiefs at the Historic Royal Palaces so much that they deciced to extend The Ultimate Experience's contract, which is due to start next year, until 2017.
Tower of London's head of visitor and commercial services Jim Malarkey said: "With its low profile and coloured canvass blending in with the Tower’s stonework, the Ultimate’s marquee design cleverly met a challenging design brief."
The 750-seater venue, which already has seven events confirmed for the summer of 2011, will not be available during the summer of 2012 as the Historic Royal Palaces consider its strategy for the period during the London Olympics.
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