There is especially good news for the television industry, with the figures, recorded by the Advertising Association, up by 4.3% to £4.3bn. Last year, television advertising levels fell below 1999 levels. The strongest growth was recorded between April and June -- helped by the World Cup finals, held in Japan and Korea.
There was bad news for national newspapers, with annual revenue dropping by 6.4% to £1.9bn. It is the second year running that the sector has seen a significant drop in revenues. In 2001, it fell by 8%, hit by the terrorist attacks in the US and the collapse of the technology boom, which continues to cause problems for the advertising industry.
Regional newspapers once again proved a bright point, with £36m more spent on the sector in 2002 than in 2001, a rise of 1.3% to £2.8bn.
The only other sector to record significant falls was business and professional magazines, down by 9.4% to £1.1bn. Internet advertising recorded the most impressive growth, up 18.7% to £197m.
Cinema advertising, reflecting the rising audience levels going to see movies like 'The Lord of the Rings' series and the 'Harry Potter' films, was up by 9.8% on last year to £180m. Spending on direct mail in 2002 rose by 6.7% to £2.4bn, putting it in to third place on the list of most revenue, after television and regional newspapers.
The figures are compiled by the and the World Advertising Research Centre, and detailed findings are available in a report priced £150.
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