The rise in UK adspend will be driven by a 48% jump in online ad expenditure. Cinema advertising, which is growing as audience attendance levels hit record levels with the success of films such as 'The Gangs of New York' and 'The Lord of the Rings: The Two Towers', will be up 8% and outdoor advertising spend looks set to rise 5%.
The UK TV ad market, which has been battered by the advertising downturn over the last two years, will grow 3.8%.
Growth in western Europe will be stagnant, with the biggest market, Germany, showing signs that the decline in adspend is slowing.
The global recovery will be largely a result of a 4.5% jump in US adspend, up from $251bn (£160bn) in 2002.
The study, called Spheres of Influence, examined the performance of 40 markets including developed countries and emerging markets.
In Latin America, which saw its adspend collapse by 36.4% to just $8.5bn, expenditure will rise 10% to $9.4bn.
Of the 40 markets, only six are expected to experience a decline, compared with 25 last year.
The figures back up those revealed last week by the OMD France and Lagardere-backed report Ad Barometer. The study showed that the UK market will lead the way in a small recovery in European advertising spend, which is set to rise 1.7% to €150bn (£101.3bn) this year. Ad Barometer forecast that UK adspend would rise 2.3%.
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