Press attracted almost 40% of all advertising, £7.7bn, to retain its position at the top of the rankings, despite losing 1.6% year on year.
The fastest-growing medium was the internet, up 39.5% year on year, accounting for 16%, £3.02bn, of total spend.
Cinema and outdoor also performed well, gaining 10.1% and 4.7% respectively. The report, from the Advertising Statistics Yearbook 2008, said a strong film line-up and ongoing digitisation had boosted cinema and outdoor's performance.
UK advertising expenditure at current prices, 2007, £m
| Press | 7,716 |
| Television | 4,671 |
| Internet | 3,026 |
| Direct Mail | 2,171 |
| Outdoor & Transport | 1,058 |
| Radio | 534 |
| Cinema | 207 |
| TOTAL | 19,384 |
Note: These figures are inclusive of production costs.
Source: Advertising Association's Advertising Statistics Yearbook 2008, WARC
UK advertising expenditure, % share
| Press | 39.8 |
| Television | 24.1 |
| Internet | 15.6 |
| Direct Mail | 11.2 |
| Outdoor & Transport | 5.5 |
| Radio | 2.8 |
| Cinema | 1.1 |
| TOTAL | 100 |
Note: These figures are inclusive of production costs.
Source: Advertising Association's Advertising Statistics Yearbook 2008, WARC.
UK advertising expenditure, year-on-year % change
Press -1.6 Television 2.3 Internet 39.5 Direct Mail -6.5 Outdoor & Transport 4.6 Radio 3.4 Cinema 10.1
Note: These figures are inclusive of production costs.
Source: Advertising Association's Advertising Statistics Yearbook 2008, WARC
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