UEFA takes European football to China

LONDON - Football association UEFA has launched a Chinese version of its website uefa.com, in response to the popularity of European football in Asia.

UEFA Media Technologies teamed up with Sina, a Chinese digital media company, to launch the .

Video highlights will be available on a pay-per-view basis, together with information about the UEFA Champions League, UEFA Cup and UEFA Euro 2008.

Alexandre Fourtoy, chief executive of UEFA Media Technologies said: "This is a major step forward in our efforts to bring the passion of European football to the football fans around the world."

Cao Guo Wei, president and chief executive of Sina Corporation, said: "Sina.com has been dedicated to promoting European football within China, and to the worldwide Chinese community for a long time."

Chinese Mandarin is the tenth language available on uefa.com, alongside English, French, German, Spanish, Italian, Portuguese, Russian, Japanese and Korean.