Snell succeeds Kevin O’Keefe in his new role. For the past six years he has held the position of group director of UBM Live’s international customer management and air traffic control business.
Before moving to UBM Canon, Snell built and led a series of teams that have managed large shows including Networks and launched new exhibitions such as Call Centre Expo and Technology for Marketing and Advertising.
"I am eager to lead the company through its next stage of development and thank Kevin for handing over the baton when the company is in such a strong position," said Snell.
UBM Live chief executive Simon Foster said he is "delighted" at Snell’s appointment.
"Combining Canon’s market-leading brands with UBM’s global reach and infrastructure represents a tremendous growth opportunity and one which Mark is uniquely qualified to lead," he said.
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