During his time at Haymarket, Gordon worked on a series of titles including four years as the advertisement director of Event, RSVP and AV Magazines and the portfolio of Haymarket Brand Media titles.
UBM portfolio director Jonny Sullens said: "IOEX is shaping up to be an exciting show and our appointment of Mark at this key stage in the cycle is testament to the already impressive exhibitor list and education programme. Mark and the team will be pushing ahead to deliver a hall full of exhibitors meeting their key buyers from across the event space."
Added Gordon: "I am thrilled to be joining the UBM fold alongside Jonny Sullens and the team to push ahead with creating a much needed networking and showcase platform for the brand event and live production industry."
IOEX will run alongside International Confex at Excel and takes place from 6 - 8 March 2012.
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