The campaign, "Home Sweet Home", will promote British Gas via the house.co.uk website. The game features a nightmare house where the player struggles to keep up with ever more housework, and compares results between the sexes at the end.
It also includes a stress-o-meter, revealing how hot and bothered the player is. The game ends when the stress level become too much.
Mark Inskip, senior marketing manager at house.co.uk, said: "House.co.uk creates dialogue, builds loyalty and ultimately deepens the relationship with British Gas's customers and potential customers."
Users of the game will enter their email addresses at the end, to get a free personality profile. They can also tell their friends about the game.
"The campaign was based on consumer insights so that the concept would be most appealing to the house.co.uk customer profile," Matthew Law, account manager at Tribal DDB, said.
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