Created by BMP DDB, the ad shows a couple in their mid-60s suggesting to their children that it's time they moved out. "When you both finished college we were happy for you to stay,
begins the mother. "It's been a few years now and wouldn't you like a place of your own?"
The camera pans around to a man and woman in their early 40s, rather than a pair of teenagers as expected. Smartly dressed in suits, their bemused expressions reveal that they think this is the strangest thing they've ever heard.
The parents continue with the awkward conversation. "Simon, your company has offices all over the world, you could live anywhere,
and "Victoria ... wouldn't you like to?"
The conversation is clearly becoming more awkward, until the embarrassed silence is broken by the doorbell, and a group of Japanese businessmen arrive for a business meeting with the son.
The parents make themselves scarce in the kitchen. The son pops his head through the serving hatch of the kitchen and asks: "Mum, can the guys stay for tea?"
The voiceover concludes "There's no place like a British Gas home", and the words 'Energy, telecoms, heating and security' appear.
Mark Rapley, account director at BMP DDB said "We wanted to exploit the service benefits of British Gas to show that we're more than just an energy company. The strapline demonstrates the sense of the 'British Gas home' and the idea of a life brand."
The campaign is also supported by press and poster activity. Media is through OMD UK.
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