Tribal's online advertising campaign continues along its line of light-hearted suggestions on how to beat Formula 1 champion Michael Schumacher.
By visiting the , users are given the opportunity to modify a racing car with imaginary upgrades, such as go faster stripes, missiles and spike droppers.
Matt Law, account director at Tribal DDB, said: "Sport content and supplements have become key in driving product trial and frequency of purchase. Our objective was to achieve stand-out in this market for The Guardian as the aficionado for Formula 1."
Expandable banners will run on Yahoo! Sports, Yahoo! Mail, Planet F1, Crash.net and ITV F1 sites.
Previous work by Tribal DDB has included a drawing of a race car with modifications featuring caltrops and Roman-style tyre shredders.
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