As part of the deal Tri-Direct Sales' priority will be to boost revenues in list sales and develop an insert-carrying programme as well as point-of-sale material.
The carrying programme features a "hanger bag" containing third-party material that is collected by customers with their cleaning.
Steve Reid, Tri-Direct Sales managing director, said: "I'm thrilled at the prospect of delivering our ideas into additional income streams that Johnsons were unaware existed, as well as improving on current third-party activity."
Basingstoke-based Tri-Direct Sales is the insert distribution, consumer database and new-media arm of the Tri-Direct Group.
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