Chauhan joins Tri-Direct North following a period living in Canada, where he was a group account director at OMD Toronto.
Prior to this, his background was largely with media agencies, where he had spells working at Zenith and MediaCom.
During his career, Chauhan has been responsible for a number of award-winning retail and consumer campaigns including Tesco, Mars Confectionery and Halifax Bank. In 1997, he was named as one of the industry's "30 under 30".
At Tri-Direct, Chauhan will be specifically responsible for developing the agency's presence in the north of the country.
Chauhan said: "I was drawn to Tri-Direct because of its vast experience in the direct marketing field and the fact that the company has a compelling proposition that delivers tangible and measurable business results."
Patrick Carew, Tri-Direct's managing director, added: "Tap has the rare ability to see issues from both sides of the fence. He will be part of a highly experienced team of people, who are excellent at unfolding marketing challenges and setting goals that are deliverable through Tri-Direct's return-on-investment strategies."
His appointment follows the agency's appointment by COI Communications to handle a direct response recruitment campaign for the Royal Marines following a three-way pitch.
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