Consumer
Health 4U
Avongate has introduced the Health 4U list to the market, which offers 44,700 buyers of low-price, tax-free mail order health products across a number of categories, including joint management, women's health, men's health, weight management, skincare, heart and circulation, and general wellbeing. More than half the list is females who have been recruited through off-the-page advertising and direct mail. They enjoy outdoor activities and are keen charity donors.
Base rental price: 拢100-拢115 per 1,000.
Selections: Gender, product, recency, geographic area, average order, multibuyers.
National Charities Database
Wyvern Direct Response has launched the National Charities Database, which carries records on 14,000 senior decision makers across the UK charity and voluntary sector. Information on the list has been provided by national charities and voluntary organisations themselves, including those raising money for animal and wildlife, disability, homelessness, armed services, children and youth, arts and culture, and the environment. Individuals include chief executives, financial directors and heads of fundraising.
Base rental price: 拢130 per 1,000.
Selections: Geographical, income level, function, cause.
Gardeners - Flymo Buyers
The Gardeners - Flymo Buyers list is available for the first time through Integral Marketing. Individuals have bought a Flymo Lawncare product for their mid- to large-size gardens. They are also buyers of other products including leaf blowers, trimmers and hedge trimmers. The file holds 278,487 postal addresses.
Base rental price: 拢100 per 1,000.
Selections: Recency, product, gender, postcode area.
Business
White Van Man Database
The White Van Man database is now available through Conduit, and carries more than 300,000 prospect records for those looking to target sole traders, partnerships, and SOHO type businesses. SMEs have also been included for their likelihood of having a van fleet. The file was built through co-operation with a major van manufacturer and a fuel card company.
Base rental price: 拢175 per 1,000.
Selections: Senior decision maker name, SIC Code and description, telephone number.
REFRESHED
Consumer
BrightMinds
Isis Direct's BrightMinds list has been updated and now offers 99,240 buyers. BrightMinds' mail order catalogue offers educational toys and games, and buyers are 90 per cent females who spend on average 拢47 per order. Seventy per cent are parents aged 30-plus. The rest are grandparents, gift givers and carers. Children are aged between three and 14 and are mostly based in the South of the country.
Base rental price: 拢90-拢110 per 1,000.
Selections: Geographic.
Nature's Range
Avongate's Nature's Range file has been updated and now consists of 85,154 buyers. They have purchased herbal nutritional products, including Jointease - designed to help people with Osteo-Arthritis, and Prostease, which is designed for men with prostate problems. The entire list is built from direct mail, and almost all customers are aged 60-plus with high disposable incomes. Many are repeat buyers and average order value is 拢32. They enjoy holidays and are charity donors.
Base rental price: 拢100 per 1,000.
Selections: Gender, product, recency, geographic area, average order, multibuyers.
Telemark Music Mail Order Music Buyers
The Telemark Music Mail Order Music Buyers (UK) now offers 133,329 buyers and is also newly managed by RSA Direct. The list consists of people who have responded to mail order offers from Telemark and via off-page advertisements in national newspapers. Telemark Music is a mail order music specialist which sells CDs direct to consumers, covering adult-oriented rock, soul, easy listening, country, pop, jazz, and classical music. Buyers are 59 per cent female who are credit card users and shop via mail order and online.
Base rental price: 拢90-拢110 per 1,000.
Selections: Genre, single/multibuyers.
Motorists Club
The Motorists Club file, which is managed by Integral Marketing, now has 105,000 e-mail addresses, and 85,000 e-mail and postal addresses to rent. Individuals all registered their details at www.motorists-club.co.uk which offers the latest motoring news, including road tests, insurance advice and route maps. Membership is free of charge and individuals receive regular e-mail newsletters.
Base rental price: 拢250 per 1,000.
Selections: Date of birth, gender, postcode area.
Party Pieces
The Party Pieces file, managed by Isis Direct, has been updated and holds details on 200,600 buyers of children's party products. The mail order company sells balloons, party bags, small presents, paper tableware and a variety of decorations. Party Pieces receives more than 1,000 orders a week and buyers are aged 20-35 years. The majority have children at home aged under eight years.
Base rental price: 拢100 per 1,000.
Selections: Recency, buyers, gender, geographic, age of child.
Harte-Hanks Pan European e-t@rget intelligence
Harte-Hanks, owner of the CI Technology Database, is now offering e-t@arget intelligence through RSA Direct. e-t@rget intelligence is a permission-based e-mail fulfilment service allowing users to target IT end-user businesses, plus IT and senior business decision makers. e-t@arget intelligence offers 89,953 contacts and 30,078 sites. Contacts are found across Eastern and Western Europe, including the UK, Ireland, Belgium, Spain, Slovakia and Czech Republic. Job functions include senior IT executive, senior sales executive and call centre manager.
Base rental price: 拢400 per 1,000.
Selections: Country, industry, job function, turnover.
NEWLY MANAGED
Consumer
Lifestages
Tri-Direct has become the new manager of the Lifestages list which consists of active and lapsed subscribers, purchasers of off-the-page merchandise, competition entrants and entrants of various prize draws and incentives to The National Magazine Company's consumer publications. Titles include Company, Best, Cosmopolitan, She and Zest, and individuals on the list are aged between 18 and 65. Ninety per cent are females who are home owners and credit card users, with an average household income of 拢20K-plus. Their interests include gardening, the theatre, DIY, fashion, and slimming.
Base rental price: 拢100-拢140 per 1,000.
Selections: Title/prefix, geographic.
Microwave Journal
Prospect Swetenhams is the new manager of The Microwave Journal file, which offers more than 46,000 subscribers to monthly publication Microwave Journal. Those on the list are engineers and management executives with key decision-making powers. They are directly involved in their firms' specifications and/or purchasing plans for a range of products. The subscribers work across the government and commercial sectors from varying industries, including automotive and security products.
Base rental price: 拢185 per 1,000.
Selections: Geographic, job function.
Howse Jackson Marketing
Howse Jackson Marketing is the new manager of the Baby Welcome Pregnancy and Baby & Toddler databases. Data is collected during pregnancy and immediately after the birth of the child. The file holds 185,346 records covering pregnancy and babies aged up to 12 months. A further 286,411 records of children aged between two and three is also available. Individuals are mainly homeowners who use credit cards and have access to a PC at home. Sixty per cent have more than one child.
Base rental price: 拢100 per 1,000.
Selections: Date of birth of child, mother's date of birth, geographical.
The Daily Telegraph Masterfile
ListLab has won the management of The Daily Telegraph Masterfile, which holds information on more than two million readers of The Daily Telegraph and The Sunday Telegraph. Names are responders and buyers of various lifestyle products sold via reader offers in newspapers. They have also responded to the Telegraph Lifestyle Questionnaire and are opted-in registered users of telegraph.co.uk. In addition, names are generated via international publication, The Weekly Telegraph. Individuals are mainly aged between 35 and 65, and just over half the list is male. Forty-one per cent earn more than 拢25,000 and are mostly homeowners living in the South of the country.
Base rental price: 拢90-拢150 per 1,000.
Selections: Multibuyers, geographic, gender, recency, age, income.
BUSINESS
Euromoney Executive Masterfile
Wyvern Direct Response has won the management of the Euromoney Executive Masterfile, which belongs to B2B financial publisher Euromoney Institutional Investor. The database carries records on 818,591 subscribers to Euromoney publications, book buyers, conference and seminar attendees and free trialists to different magazines. Individuals are from all sectors of the financial market such as capital markets, treasury management and corporate finance, and also other industries including IT, legal and pharmaceuticals. All are sourced through direct mail and the file is MPS, PAF and TPS verified monthly.
Base rental price: 拢250 per 1,000.
Selections: Geographical, gender, recency, telephone number, fax number.
NEW INSERTS
Buy Cosmetics Direct
Buy Cosmetics Direct is an online cosmetics mail order company. Inserts are now being accepted via The Insert House for a monthly offers catalogue reaching top spenders. Average order value is 拢45 and individuals are typically females aged 20 and 45.
Base rental price: 拢35 per 1,000.
Volumes: 50,000 catalogue mailings per month, 15,000 product despatches.
Garden and Home catalogue
Garden and Home catalogue includes products such as furniture, garden ornaments and hampers. More than half the readers are women aged 35-plus and receive the catalogue on a monthly basis. The total file holds 50,000 individuals. Insert opportunities are available through Avongate.
Base rental price: 拢45 per 1,000.
Volume: 50,000 once every two months.
Matalan
Retailer Matalan mails a monthly catalogue to cardholders who are high spending or new customers. This reaches mostly females with young children. Insert opportunities are available through The Insert House.
Base rate: 拢40 per 1,000.
Volumes: Insert tests available in Q1 2005 of up to 1.5 million with potential rollout of 5.5 million per month.
Time Life UK Product Despatch
Time Life UK sells a range of music, video and book products via mail order. Customers are sourced through direct response TV, telemarketing, the internet, inserts and direct mail. They are aged between 25 and 60 years, and are credit card users with average order values ranging from 拢50 to 拢500. Inserts are available through RSA Direct.
Base rental price: 拢55 per 1,000.
Volumes: 55,000 per month.
Hotel Connections
Hotel Connections sells short breaks in the UK and Ireland in 3-5 star hotels. Insert space is managed by The Insert House and runs in the quarterly brochure sent to existing customers. The audience is 65 per cent female, mainly aged 20-45, who are young couples and families.
Base rental price: 拢35 per 1,000
Volume: 120,000 on a quarterly basis.
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