Tri-Direct bolsters team with hirings and promotions

LONDON - Tri-Direct, the direct response media independent, has stengthened its account services and strategic planning team with a number of high-profile internal promotions and recruitment of new staff.

Ben Allan and Dave Easton have been promoted to account directors, while Jo Hodge has become a senior client service manager and Sharon Smyth, client service manager. Gillian Cox has moved internally to support the door-to-door team after a raft of new-business wins.

Tri-Direct has further strengthened its planning team with the appointment of Rosie Ensor and Marie Collins, who have both joined from Independent Direct Marketing.

Lucy Stafford, media and account services director, said: "The advertising sector has suffered over the last couple of years and many companies have consequently cut back on overheads such as staffing. At Tri-Direct, we pride ourselves on the value we place in our people. Putting internal promotions high on the agenda ensures that we maintain a motivated workforce that benefits the company and our clients."

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