Based in Southampton, The Mortgage Lender aims to promote its loan products to consumers throughout the UK who are unable to take out loans from high street banks because of CCJs, mortgage payment arrears or no proof of income and other problems.
Tri-Direct will use its Paragon analysis tool, which aims to increase levels of response and conversion.
Andy Cole, marketing manager at The Mortgage Lender, said: "Tri-Direct demonstrated with their Paragon system a level of accuracy in planning and fulfiling door-to-door campaigns that is streets ahead of anything that we have seen from other agencies. I feel confident that it will produce a significant return on investment for us."
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