The e-motion data allows advertisers to target email-responsive individuals with high levels of disposable income who are receptive to online offers. The data is collected from e-motion's access to more than 180 sites that generate around 20m page impressions a month.
The 1m-name database is verified every 30 days and any address not responding to an email in this period is deleted, providing an almost live data pool. Of the 1m-plus names, 85% have purchased online within the last three months and 82% are credit cards owners. Half the list earns over 拢20,000 a year with a near even male/female split.
Tri-Direct Sales market and sell consumer mailing lists and insert opportunities and are offering the MPS-screened, de-duped list at a coast of 拢150 per 1,000 names, with mail broadcast carried out in-house.
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