The media agency has been working with Hiscox for three years to develop the brand both on and off-line. It will now look at Hiscox's search strategy and promote the business in four categories - home, commercial, overseas holiday homes and events.
It aims to further build brand awareness, drive down the cost per sale (CPS) and leverage insights.
Tri-Direct also wants to deliver greater efficiencies through a strategic shift in pay per click (PPC). There will be investment into a campaign covering cross media deals with The Times, Telegraph and FT as well as greater online presence in financial and property sectors using sites such as Fool, The Economist and Rightmove.
Glenn Caton, sales and marketing director at Hiscox UK, said: "Tri-Direct has been onboard since the launch of our direct-to-consumer business. The addition of search is the last step in fully integrating our media planning with them."
Richard Davies, head of integration at Tri-Direct said: "Centralising search into the whole mix allows us to better address any disparity in investment strategy. This comes at a time when the dissolution of the brand owners' rights to their trade terms will dramatically benefit those in the financial sector."
insurance company
Tri-Direct adds Hiscox search activity
LONDON - Tri-Direct has won a contract with international insurance company Hiscox to enhance its approach to online search.
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