The appointment covers The Guardian and Observer list, Guardian Weekly and Money Observer lists.
According to TRG Strata managing director Chris Grey: "These lists would be fantastic tools for a range of companies offering products and services from financial services to an evening at the theatre."
He added: "The cash-rich and time-poor individuals on these lists offer a group that will be highly influenced by direct mail and should provide a large return on investment."
The Guardian and Observer list is mainly composed of readers over 45 who fall into the highly sought after ABC1 category -- they are home owners, educated professionals and are responsive to direct mail -- while the Guardian Weekly list is dominated by ex-pats.
Middle-aged men with a penchant for theatre and art, many earning over 拢50,000 a year, make up the majority of the Money Observer list.
TRG Strata is part of the REaD Group and manages B2B lists and inserts, helping generate additional revenue for clients through list rental or insert management programmes. The appointment follows closely on the heels of business wins from travel company TUI and retailer Sportsshoes Unlimited.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the