The scheme, which is called Future Collections, divides subscribers into three categories: craft and hobbies; PC and gaming; and lifestyle and entertainment. With each issue of their magazine, subscribers receive a Future envelope filled with relevant offers from advertisers.
Future publishes more than 100 special interest magazines including PC Answers, Total Film and .Net.
Jayne Caple, advertising director at Future, said: "TRG Strata is the ideal partner for this venture and we believe its experience in the third-party insert market will help to develop what is rapidly becoming a significant channel for any organisation."
The mailing volumes for the three subscriber categories are: 32,000 for craft and hobbies; 120,000 for PC and gaming; and 90,000 for lifestyle and entertainment. The cost per thousand is £45.
Chris Grey, managing director at TRG Strata, said: "The Future Collections scheme is proving to be very successful compared with other routes to market, such as inserts in newsstand titles. For every subscriber category we've built up a detailed profile so advertisers can personalise communications to a much greater extent."
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