The new file details the credit history of more than 4m recently moved individuals and is built on Callcredit's latest edited 2004 Electoral Roll data.
Credit Ready Movers is a positive dataset using pre-screened Electoral Roll data to remove people with County Court Judgments or bankruptcies.
This ensures the file only contains individuals who are well qualified and new to market. The file is segmented by credit risk allowing marketers to find like-for-like customers as well as matching their offer to the correct target audience.
Declan Boyle, business development manager at TRG Strata, said: "While new movers are a very attractive audience for many organisations such as financial services companies, they can be an unpredictable demographic in terms of their credit history. Utilising credit and risk data to the file enables marketers to be certain that each individual targeted is receiving the correct offer, thereby raising their ROI."
TRG hope that the file will help marketers to target recent home movers who are likely to be highly responsive, while screening out those with a poor credit history. It also offers marketers the option of applying property and affluence indicators to identify the type of move that has taken place.
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