Bloomfield, who was the third party manager at WWAV, takes the post of new business manager and Weatherall, formerly inserts manager, has been given the role of business development manager.
Bloomfield and Weatherall established a dedicated third party unit at WWAV specialising in insert management and planning.
Bloomfield's experience in advertising and insert sales spans almost 10 years. He worked as a sales director for Colleagues Direct Marketing and was the group inserts manager at Future Publishing.
Weatherall also has extensive advertising and insert experience. He worked with Bloomfield at Future, where he was the ad manager for T3, and was the insert sales manager at Colleagues Direct Marketing.
Chris Grey, managing director at TRG Strata, said: "The growth of the third party inserts marketer has been nothing short of phenomenal over the past few years. Clients realise it is a medium that delivers cost effective routes to market and also generates bottom line profit."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .