The social networking initiative enables internet users to stamp a 'love it or lose it' comment on individual items for their friends to see, as well as share their favourite garments and plan outfits for specific occasions.
In the run up to Christmas, Topshop Fashion Fix will allow consumers to play a weekly game of 'snap' to win a range of prizes, including 10% off at Topshop.com and a year's supply of shoes.
The branded application, developed by Poke, will sit alongside Topshop's existing ecommerce portal, which allows online shoppers to choose from over 3000 different fashion items.
Topshop recently unveiled a branded microsite supporting the launch of its exclusive clothing range designed by supermodel Kate Moss. The retailer is used its digital channels to provide consumers with content including video podcasts showing Moss designing the range, blogs and stills of the collection.
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