Dogs Trust's famous adage that a dog is "not just for Christmas" and John Lewis Christmas ad star Monty the penguin have inspired an opportunistic but pithily tongue-in-cheek bit of social hijacking in a tweet from McVitie's stating "This Penguin is for lunch, not just for Christmas".
McVitie’s has unashamedly tapped into the surrounding John Lewis’ tearjerker TV spot, with a tweet that uses the hashtags #MontyThePenguin and #sweeet.
— McVitie's (@McVities)
To be fair to McVitie’s - whose parent United Biscuits has - John Lewis does not have a monopoly on penguins or cute animals in ads.
McVitie’s Penguin biscuit is almost a British institution, while McVitie’s is .
Now it's using John Lewis's penguin to flog more Penguins.
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