Kevin Bacon's conversation with a child on a rollercoaster makes EE this week's most-recalled ad, beating competition from Mini Cheddars and Asda
Brand: EE
Agency/TV Buyer: Saatchi&Saatchi/MEC
Recall: 53%
Brand: Jacob's Mini Cheddars
Agency/TV Buyer: Publicis/MEC
Recall: 38%
Brand: Asda
Agency/TV Buyer: VCCP/Carat
Recall: 34%
Brand: Magnum
Agency/TV Buyer: Lola Lowe Madrid/Mindshare
Recall: 33%
Brand: B&Q
Agency/TV Buyer: WCRS/MEC
Recall: 33%
Brand: gocompare.com
Agency/TV Buyer: Fold7/Carat
Recall: 33%
Brand: Carling
Agency/TV Buyer: Creature London/ZenithOptimedia
Recall: 31%
Brand: Santander
Agency/TV Buyer: Havas Worldwide London/Carat
Recall: 31%
Brand: Kinder
Agency/TV Buyer: Krow/MEC
Recall: 30%
Brand: Birds Eye
Agency/TV Buyer: Havas Worldwide London/Havas Media
Recall: 27%
Brand: DFS
Agency/TV Buyer: Krow/MediaCom
Recall: 27%
Adwatch research was conducted from 5 to 9 June 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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