This week's most recalled ad has a retro vibe, with the latest spot for McDonald's 1955 burger beating Littlewoods' effort to top spot.
In third place is Asda, followed by BT in fourth, while everyone's favourite price comparison meerkats help comparethemarket.com to fifth in our chart.
Brand: McDonald's
Agency/TV Buyer: Leo Burnett/OMD
Recall: 55%
Brand: Littlewoods
Agency/TV Buyer: St Lukes/OMD
Recall: 54%
Brand: Asda
Agency/TV Buyer: Saatchi & Saatchi/Carat
Recall: 48%
Brand: BT
Agency/TV Buyer: Abbot Mead Vickers BBDO/Maxus
Recall: 47%
Brand: Comparethemarket.com
Agency/TV Buyer: VCCP/ZenithOptimedia
Recall: 42%
Brand: Amazon
Agency/TV Buyer: In-house/Mindshare UK
Recall: 38%
Brand: Argos
Agency/TV Buyer: CHI & Partners/Mindshare
Recall: 36%
Brand: Very.co.uk
Agency/TV Buyer: St Lukes/OMD
Recall: 36%
Brand: Sky Television
Agency/TV Buyer: Brothers & Sisters/MediaCom
Recall: 35%
Brand: Lotto
Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD UK
Recall: 34%
Adwatch research was conducted from 7 November - 11 November 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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