The rich media e-newsletter, Infiniti Insider, has been developed by digitaltmw, digital and direct agency TMW's new media arm, and coincides with Infiniti's rollout across Europe.
The flash-based microsite is a departure from the traditional static newsletter approach and allows users an in-depth look at the models on offer from Infiniti.
Alongside four editorial sections -- brand, product, retail and lifestyle -- there is a news-in-brief section and the option to request a brochure or book a test drive.
Infiniti Insider is being distributed to 20,000 people across Europe who have already opted in to receive communications from Infiniti.
They have been chosen because they are in their late 40s with high disposable incomes, successful careers and demonstrate a "certain degree of entrepreneurial flair".
Rob Carter, business director at TMW, said: "In the current economic climate it's critical that any investment in eCRM maximizes ROI.
"We're confident that harnessing video content in this way will dramatically increase click through rates and provide a cost effective way of generating high levels of brand engagement."
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