Net new business wins for the year will generate over £15m in revenue compared with £9m the year before. "The group continues to have a healthy pipeline of new business, especially in digital and on-line research," Creston said in a statement this morning.
Creston said contract wins included Astellas, Boehringer Ingelheim, E-ON, GSK, Marie Curie Cancer Care, Panasonic, Spicers and Toyota.
TMW won business from Marie Curie as well as new projects from existing clients, including eCRM work for Unilever brand Lynx and DRTV commissions from T-Mobile.
Shares in Creston soared by 25.6 percent this morning at the positive update.
Creston said it has reduced net debt by over £12m since September to around £19m at 31 March.
"In the 2009 financial year, the company has performed ahead of consensus forecasts for revenue (achieving 4% year-on-year growth), EBIT, EBITDA, earnings per share and had a lower net debt position," Creston said in a statement this morning.
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TMW parent Creston "to outperform expectations" after Toyota and Unilever wins
LONDON - Marketing group Creston, the parent company of agencies TMW and DLKW, said today that it expects to outperform market expectations for revenue growth and that it has slashed net debt after a string of new business wins.
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