The campaign, created by Leagas Delaney, is aimed at cash-strapped consumers who expect their money to go further and their purchases to last longer
The ads display white copy on a black background accompanied by a product shot. Straplines include, ‘We build things to last. Maybe we should start a bank', and ‘One American institution that won't fall apart'.
Three rotating executions will run at Oxford Circus station on the digital escalator panels, and a further three executions will appear at Westfield shopping centre on its digital panels.
Full page press ads for the hard-wearing clothing and shoe company will appear from next month.
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