The brand split with its former agency, the Arnold agency in Boston, at the beginning of the year, with the agency citing a decline in marketing budgets. However, Timberland claims that with the appointment of Leagas Delaney it will boost spend across key markets including the UK, US, Italy, Germany, France, China and Japan.
According to Nielsen Media Research, the brand spent more than £400,000 on advertising in the UK over the past 12 months, while its US adspend dropped from $11m in 2005 to $6.2m in 2006, according to TNS Media Intelligence.
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