Financial pressures are leading to the impending collapse of the 'Bank of Mum & Dad', a concept that lies at the heart of a Shelter campaign to stress how parents are increasingly unable to help their children get on the property ladder due to high property prices.
The press and digital banners have adopted the tone of a bank in trouble and drive consumers to a where it appears as if the bank’s service has been cut off.
Clients: Cate Kirkbride, head of brand marketing, Shelter
Agency: Leagas Delaney
Creatives: Adam Arber, Chris Felstead, Kerry Roper, Nigel Roberts
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)