The ads were created by Leagas Delaney and are part of an integrated campaign to promote Mountain Athletics.
The television spot, called 'bait', shows a man running through a forest, being pursued by a wild boar, a pack of wolves and finally a bear. Wearing his Mountain Athletics footwear he successfully outruns them all. The ad uses The Noisettes' hit 'Don't Give Up' as the soundtrack.
The ad breaks this week in the UK, Italy and the US. It is backed by online ads, mobile advertising, interactive billboards, in-store promotions and retail windows.
Jim Davey, vice-president of global marketing for Timberland, said: "Our new worldwide marketing campaign, with its combination of social and digital media, innovative advertising and public relations, creates a meaningful conversation with our young consumers and demonstrates Timberland's commitment to integrated marketing around the world."
The ad was written by Colin Booth and Ben Stilitz, under executive creative director Tim Delaney. It was directed by Lynn Fox.
Media for the campaign is by Vizeum in Europe and Media Hub in the US.
FMCG
Timberland runner pursued by animals in global ad push
LONDON - Timberland is backing the launch of its new outdoor sports footwear range with a global advertising campaign, showing a runner being pursued by wild animals.