Most read: Adidas calls international CRM pitch
We're lying to you. The most read article today was the news that , but we told you about that yesterday (the 18:05 bulletin: keeping you ahead of the curve, almost makes up for the lying).
The second most read article today is the news that . The sportswear and equipment manufacturer is looking for an agency to help engage existing customers and handle some digital activity, 北京赛车pk10's Gurjit Degun reports.
There's plenty more pitch news today, featuring Huawei, Prezzo and SunLife. Browse it all on our .
#SMWLDN: BuzzFeed's social content and distribution secrets
Jonathan Davies, BuzzFeed's director of brand partnerships, Europe, had a case of the loose lips at , today, as he revealed .
Here's one of the content themes that make BuzzFeed articles shareable, human and relevant: Identity.
Find a niche audience, make them feel unique, special and part of a community. Surprise them with specific traits that only they would understand.
Jonathan Davies, director of brand partnerships, Europe, at BuzzFeed
To taste more of BuzzFeed's secret sauce, check out .
Or check out all of our coverage, which includes someone from Pinterest arguing Pinterest is not a social network (say what?!).
Christmas: Sainsbury's to enlist Mog for Christmas ad
It's started already. Earlier and earlier every year, amirite? 北京赛车pk10's Maisie McCabe ruins the surprise for all of us by reporting that .
Industry sources said the campaign, which is being created by Abbott Mead Vickers BBDO, would feature Mog accidently causing a fire in its owner’s house, prompting neighbours to rally round to save Christmas.
It is thought that Sainsbury’s is planning to extend the ad in-store through products such as soft toys.
Naturally, spokespeople for Sainsbury’s and AMV declined to comment, but as payback, revealed to McCabe that Santa isn't real (jk, Santa is real).
Opinion: The future of TV advertising
As avid readers of 18:05 will already know, on 22 September 1955, the UK's first-ever television commercial was aired.
It was for Gibbs SR toothpaste. Sixty years on, TV advertising is still going strong, despite the threat presented by the internet. In honour of the medium's diamond anniversary, 北京赛车pk10 has asked four experts in the field to predict .
We're going to run Russell Ramsey's, executive creative director, J Walter Thompson London, answer in full here, because it's amazing.
The empowerment of individuals will continue apace over the next 60 years. Everyone will be a director. Technology will provide the tools. Cameras will get more and more sophisticated, and cheaper and cheaper. Broadcast-quality cameras will be in everyone’s hands. Colour and lighting will be improved at the touch of a button. Editing programs will allow you to choose the style of Hollywood’s best.
Drones will become smaller, more nimble and controllable and, because of wireless, footage from any remote location will be able to be broadcast instantly. That sweeping helicopter shot that would have broken the bank can be included in everyone’s home movie. Everyone will be filming everything. People will be incentivised to make ads to target their friends.
There will be so much film content that we won’t know where to put it. YouTube will have to install servers on the moon. And how will we show it all?
Every surface will become a screen. The walls, the pavement, the ceiling. We won’t be able to look without seeing a moving image. We’ll look out of a plane window and there will be a film playing on the clouds. We’ll open a biscuit tin and there will be an ad playing on the inside of the lid.
Advertisers will use profiling to target individuals. Films will be tailored to include everything you’re interested in. Scenes added or taken out depending on what the data says about you. Your favourite celebrities, dead or alive, included in the story could be swapped out for someone else’s favourite celebrity when they watch it. Sensors will know when you desire a product so it will be dispatched immediately (by drone, of course).
Appointment-to-view TV will be even bigger. A slot in the middle of the Super Bowl or Champions League final will cost a zillion dollars. Downton Abbey series 67 will be sponsored by Virgin Galactic. A virtual Richard Branson will appear in the ads.
The X Factor will be sponsored by the Venus tourist board. The real Simon Cowell will introduce his new line-up. Twenty-four hour surveillance footage will be available on all contestants. Voting will be done in the blink of an eye, literally.
The advancements in technology will eventually mean we don’t actually have to film anything. We’ll simply send a script to a lab and it will create everything in CGI. Or maybe it will just create a few wave patterns that get implanted into your brain.
Bring it on.
Bring it on, indeed.
Dave Trott: A beautiful constraint
Ron Hickman. Remember the name, because we guarantee it will come up in a pub quiz. Who designed the Lotus Elan? Ron Hickman. Who invented what would become the Black & Decker Workmate? Ron Hickman. Who does Dave Trott use this week to illustrate ? Ron Hickman.
Ok, that last question is unlikely to be featured in a pub quiz.
Compiled by Jonathan Shannon
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